In the early 80's Altec Lansing Marketing was very simple black and White photo of a model A-2 . Then all of sudden JBL installed in a Big Cinema a 4 woofer radiator column speaker with a Horn on top 5 of them and took a picture and used it in it's advertising every month.
Then came Mark IV with a blue and white picture of an audience sitting in the cold.
" Does your movie experience leave you cold ? You should think about renovating your sound system" In the bottom right corner a small logo with Altec's and EV Address .

The publicity ran every 2 months.

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